Our Story

Prizma is built by FEM Inc., an all female founding tech team with a mission to serve diverse audiences with video content that resonates. Founded in 2012 by Rachel Payne, a serial entrepreneur and former Google Executive; Natasha Mohanty, a former and longtime Google engineer; and Dr. Meghana Bhatt, a CalTech-trained neuroeconomist. FEM Inc. is committed to creating a better content environment that engages the user with high-quality and relevant video over the long-term. Our technology recommends video based on an understanding of the whole person and their deeper motivations, aspirations, passions, emotional state, and behaviors.

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