Prizma AI solutions have helped premium digital media and telecom companies deliver personalized video experiences to their users while providing robust analytics that add value organization-wide. The Prizma video engagement and media intelligence platform drives significant, measurable results, 10x better than industry benchmarks, including a dramatic increase in user views, view time, and retention as well as significant increases in on-platform video monetization. Today, Prizma is proud to announce a partnership with Google to help digital brands do even more - contact email@example.com to learn more about how these combined ML solutions transform your business.
As an official Google Cloud Partner, Prizma provides easy access to the entire Google Cloud platform, enabling new solutions for media and entertainment companies, including Big Data and Machine Learning (ML) APIs. Companies can use Prizma to build discovery and personalization on top of these tools in exciting new ways.
Until now, extracting metadata information from video as well as understanding which video features drive the most engagement has been a challenging problem. With the Prizma Media Intelligence API, content creators and marketers have access to data that helps them understand what videos perform best for which audience segments and why. Combined with the Google Cloud Video API, which extracts metadata down to the shot level, the offering creates new opportunities to monetize, distribute or create new video content. Now it’s possible, with a single integration, to access Google Cloud ML Services, Prizma ML, analytics combining ML and usage data using Big Query, and discovery/personalization algorithms built on these services. Additionally, Prizma customers get higher value added services, such as automated, enhanced meta-data generation with Psychographics, from a standard RSS feed or from content files stored on Google Cloud Storage.
Building, maintaining, and applying machine learning technology is incredibly resource intensive, and can distract from media companies’ core business functions. Prizma makes it easy for media companies to apply world-class machine learning technology to their businesses without the major investment in staff and other resources that would otherwise be required.
The Prizma + Google Cloud partnership enables media companies to bring human dimensions to AI, informing multi-platform content creation, personalized discovery, and psychographic insights about what content resonates with users and why. This creates exciting, new opportunities to improve monetization, engagement, and audience insights across platforms, from O&O sites, OTT to Google services like YouTube, Google Analytics, or DoubleClick.
Find out how Prizma + Google Cloud can deliver measurable success for your company today. Please contact us at firstname.lastname@example.org to learn more about how these combined ML solutions can transform your business.